iHeartMedia Announces New Latino Radio Show in Philadelphia

By Andrew Beers

This week, iHeartMedia Philadelphia announced the debut of “The Enrique Santos Show.” Hosted by Enrique Santos, this radio show will air weekdays from 6 a.m. to 10 a.m. on Rumba 106.1, # 1 Para Reggaetón Y Variedad En Philadelphia.

According to iHeartMedia, Santos is the #1 bicultural host in the United States, ​combining humor, social satire, and political commentary to bridge the cultural and generational divide of a diverse cosmopolitan audience. Santos’s comedic style provides fresh and unique interactions with pop culture’s biggest celebrities. Besides leading the Latino direction and strategy at iHeartMedia, Santos serves as the director for the “My Cultura Podcast Network” on iHeartPodcasts.

iHeartMedia is a Global Philadelphia Member, providing culturally driven radio shows to the Philadelphia community. Since its existence, iHeartMedia has grown to become one of the world’s leading entertainment and media companies by branching towards other mediums such as live events and podcasts.

Full Programming Lineup: 

The Enrique Santos Show: 6 a.m. – 10 a.m.

Jessi Dee: 10 a.m. – 2 p.m. 

DJ Jonathan: 2 p.m. – 7 p.m.   

Yako: 7 p.m. – 12 a.m. 

DJ Redz: 12 a.m. – 6 a.m.